ÕDEMT0191 Technology Based Entrepreneurship & Innovation

Organisation and its management; vision and strategy of management and their coherence with value chain. Case study: establishing of own company. Small Business Human Resources Management & Development. Process-orientated management: defining core processes, ancillary processes, assistance processes. Connection of processes with company structure. Influence of processes to the productivity. Measurability and competitiveness. Business legislation and reporting
The main financial maps. The main economical, financial and indebtedness indicators. Financial resources. Financial analysis of the investment.
The importance of Marketing & Marketing research. The product and it's position on the market. Marketing Strategies - the 4P ( product, price, promotion, placement). Different Marketing Applications.
World business, markets globalization and international involvement of a firm. Cross-Cultural Communication and Negotiation. Cultural differences, business protocol and meetings I The internationalization process.