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Hele Saar
hele.saar@taltech.ee
SOC-470


NB! All course materials are to be used for learning purposes only by students registered to the course. It is strictly forbidden to share, distribute or grant access to these materials (incl. audio and video recordings).

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    Week 9 - Branding & Marketing

    • Week 9 - Branding & Marketing

      • Class 1

        In this class we are going to discuss brands, branding and brand management.

      • File icon
        Branding and brands - discussion
      • URL icon
        TED talk "3 ways to (usefully) lose control of your brand" by Tim Leberecht
      • Quiz icon
        TED talk "3 ways to (usefully) lose control of your brand" by Tim Leberecht

      • Homework

        Do the vocabulary task and tasks on Branding below.. 

      • Quiz icon
        Brand management - vocabulary task from "Business Class" unit 1
        Students must
        Receive a grade
      • Quiz icon
        "Branding" by David Baker from onestopenglish.com
        Students must
        Receive a grade

      • Class 2

        In this class we are going to learn about marketing.

      • Page icon
        What is Marketing?
      • Quiz icon
        The definition of marketing - quiz
      • Quiz icon
        Marketing - vocabulary quiz
      • Quiz icon
        Marketing strategies - vocabulary tasks from linguahouse.com
      • Quiz icon
        Marketing strategies - listening from linguahouse.com
      • File icon
        Marketing - discussion
      • File icon
        Marketing ethics - discussion
      • Quiz icon
        What is digital marketing?

      • Homework

        Read the text "The Centrality of Marketing" and do the task below. In addition, develop the brand for your company or start-up. You'll find instructions and questions to think about while developing your brand when you open the assignment below. Also, think about marketing your product or service. The aspects to consider are in the assignment.

      • Quiz icon
        The Centrality of Marketing - reading task from "English for Business Studies" unit 10
        Students must
        Receive a grade
      • Assignment icon
        Your brand
        Students must
        Make a submission
      • Assignment icon
        Marketing your product or service
        Students must
        Make a submission

      • Extra resources

      • Video icon
        Digital marketing
      • Video icon
        Strategic Brand Management - What Is Brand Management?
      • Video icon
        The Difference Between Marketing and Branding?
      • Video icon
        There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
      • Video icon
        12 secrets of marketing and you won't believe what happens next | Naimul Huq | TEDxUNC
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