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Hele Saar
hele.saar@taltech.ee
SOC-470


NB! All course materials are to be used for learning purposes only by students registered to the course. It is strictly forbidden to share, distribute or grant access to these materials (incl. audio and video recordings).

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  1. TSK0326 Business English I (Hele Saar) (2025)
  2. Week 9 - Branding & Marketing

Week 9 - Branding & Marketing

  • Week 9 - Branding & Marketing

    • Class 1

      In this class we are going to discuss brands, branding and brand management.

    • File icon
      Branding and brands - discussion
    • URL icon
      TED talk "3 ways to (usefully) lose control of your brand" by Tim Leberecht
    • Quiz icon
      TED talk "3 ways to (usefully) lose control of your brand" by Tim Leberecht

    • Homework

      Do the vocabulary task and tasks on Branding below.. 

    • Quiz icon
      Brand management - vocabulary task from "Business Class" unit 1
      Students must
      Receive a grade
    • Quiz icon
      "Branding" by David Baker from onestopenglish.com
      Students must
      Receive a grade

    • Class 2

      In this class we are going to learn about marketing.

    • Page icon
      What is Marketing?
    • Quiz icon
      The definition of marketing - quiz
    • Quiz icon
      Marketing - vocabulary quiz
    • Quiz icon
      Marketing strategies - vocabulary tasks from linguahouse.com
    • Quiz icon
      Marketing strategies - listening from linguahouse.com
    • File icon
      Marketing - discussion
    • File icon
      Marketing ethics - discussion
    • Quiz icon
      What is digital marketing?

    • Homework

      Read the text "The Centrality of Marketing" and do the task below. In addition, develop the brand for your company or start-up. You'll find instructions and questions to think about while developing your brand when you open the assignment below. Also, think about marketing your product or service. The aspects to consider are in the assignment.

    • Quiz icon
      The Centrality of Marketing - reading task from "English for Business Studies" unit 10
      Students must
      Receive a grade
    • Assignment icon
      Your brand
      Students must
      Make a submission
    • Assignment icon
      Marketing your product or service
      Students must
      Make a submission

    • Extra resources

    • Video icon
      Digital marketing
    • Video icon
      Strategic Brand Management - What Is Brand Management?
    • Video icon
      The Difference Between Marketing and Branding?
    • Video icon
      There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
    • Video icon
      12 secrets of marketing and you won't believe what happens next | Naimul Huq | TEDxUNC
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