Tile: Week 9 - Branding & Marketing | TSK0326 Business English I (Hele Saar) (2025)

Calendar

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Week 9 - Branding & Marketing
- Class 1
  In this class we are going to discuss brands, branding and brand management.
- Branding and brands - discussion
- TED talk "3 ways to (usefully) lose control of your brand" by Tim Leberecht
- TED talk "3 ways to (usefully) lose control of your brand" by Tim Leberecht
- Homework
  Do the vocabulary task and tasks on Branding below..
- Brand management - vocabulary task from "Business Class" unit 1
  
  Receive a grade
- "Branding" by David Baker from onestopenglish.com
  
  Receive a grade
- Class 2
  In this class we are going to learn about marketing.
- What is Marketing?
- The definition of marketing - quiz
- Marketing - vocabulary quiz
- Marketing strategies - vocabulary tasks from linguahouse.com
- Marketing strategies - listening from linguahouse.com
- Marketing - discussion
- Marketing ethics - discussion
- What is digital marketing?
- Homework
  Read the text "The Centrality of Marketing" and do the task below. In addition, develop the brand for your company or start-up. You'll find instructions and questions to think about while developing your brand when you open the assignment below. Also, think about marketing your product or service. The aspects to consider are in the assignment.
- The Centrality of Marketing - reading task from "English for Business Studies" unit 10
  
  Receive a grade
- Your brand
  
  Make a submission
- Marketing your product or service
  
  Make a submission
- Extra resources
- Digital marketing
- Strategic Brand Management - What Is Brand Management?
- The Difference Between Marketing and Branding?
- There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
- 12 secrets of marketing and you won't believe what happens next | Naimul Huq | TEDxUNC

July 2025

Week 9 - Branding & Marketing