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Blocks

Hele Saar
hele.saar@taltech.ee
SOC-470


NB! All course materials are to be used for learning purposes only by students registered to the course. It is strictly forbidden to share, distribute or grant access to these materials (incl. audio and video recordings).

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    Week 10 - Promotion & Advertising

    • Week 10 - Promotion & Advertising

      During week 10 we are going to look into the topics of Promotion and Advertising and practise business report writing.

      • Class 1

        In the first class you are going to present your brand and the marketing (and sales) strategy of your product or service. Then we are going to discuss the topics of Promotion and Advertising.

      • Page icon
        What is Advertising?
      • Quiz icon
        Marketing and promotion - vocabulary
      • Quiz icon
        Advertising - vocabulary
      • File icon
        Promotion & advertising: terminology & groupwork
      • Quiz icon
        Promotion and advertising
      • File icon
        USP & AIDA
      • Quiz icon
        How Companies Advertise - vocabulary task from "English for Business Studies" unit 11

      • Homework

        Continue working on your product or service and now think about how you are going to advertise it.

      • Assignment icon
        Advertising your product or service
        Students must
        Make a submission

      • Class 2

        You are going to present the advertising strategy of your product or service. 

        After the presentations, you are going to practise writing a business report. You will listen to a recording of a meeting. Based on the information obtained, you'll write a report. You have 45+5 minutes for doing this.

      • Page icon
        Relocating the company headquarters
      • Assignment icon
        Report - Relocating the company headquarters

      • Homework

        Please write a summary of the research article you selected. The length should be 100-150 words.

      • Assignment icon
        Summary of your research article
        Students must
        Make a submission

      • Extra resources

      • Video icon
        We're All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker | TEDxSMU
      • Video icon
        What if there was no advertising? | George Nimeh | TEDxVienna
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