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Hele Saar
hele.saar@taltech.ee
SOC-470


NB! All course materials are to be used for learning purposes only by students registered to the course. It is strictly forbidden to share, distribute or grant access to these materials (incl. audio and video recordings).

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  1. TSK0326 Business English I (Hele Saar) (2025)
  2. Week 10 - Promotion & Advertising

Week 10 - Promotion & Advertising

  • Week 10 - Promotion & Advertising

    During week 10 we are going to look into the topics of Promotion and Advertising and practise business report writing.

    • Class 1

      In the first class you are going to present your brand and the marketing (and sales) strategy of your product or service. Then we are going to discuss the topics of Promotion and Advertising.

    • Page icon
      What is Advertising?
    • Quiz icon
      Marketing and promotion - vocabulary
    • Quiz icon
      Advertising - vocabulary
    • File icon
      Promotion & advertising: terminology & groupwork
    • Quiz icon
      Promotion and advertising
    • File icon
      USP & AIDA
    • Quiz icon
      How Companies Advertise - vocabulary task from "English for Business Studies" unit 11

    • Homework

      Continue working on your product or service and now think about how you are going to advertise it.

    • Assignment icon
      Advertising your product or service
      Students must
      Make a submission

    • Class 2

      You are going to present the advertising strategy of your product or service. 

      After the presentations, you are going to practise writing a business report. You will listen to a recording of a meeting. Based on the information obtained, you'll write a report. You have 45+5 minutes for doing this.

    • Page icon
      Relocating the company headquarters
    • Assignment icon
      Report - Relocating the company headquarters

    • Homework

      Please write a summary of the research article you selected. The length should be 100-150 words.

    • Assignment icon
      Summary of your research article
      Students must
      Make a submission

    • Extra resources

    • Video icon
      We're All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker | TEDxSMU
    • Video icon
      What if there was no advertising? | George Nimeh | TEDxVienna
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