Tile: Week 10 - Promotion & Advertising | TSK0326 Business English I (Hele Saar) (2025)

Calendar

Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday
	No events, Tuesday, 1 July No events, Tuesday, 1 July	No events, Wednesday, 2 July No events, Wednesday, 2 July	No events, Thursday, 3 July No events, Thursday, 3 July	No events, Friday, 4 July No events, Friday, 4 July	No events, Saturday, 5 July No events, Saturday, 5 July	No events, Sunday, 6 July No events, Sunday, 6 July
No events, Monday, 7 July No events, Monday, 7 July	No events, Tuesday, 8 July No events, Tuesday, 8 July	No events, Wednesday, 9 July No events, Wednesday, 9 July	No events, Thursday, 10 July No events, Thursday, 10 July	No events, Friday, 11 July No events, Friday, 11 July	No events, Saturday, 12 July No events, Saturday, 12 July	No events, Sunday, 13 July No events, Sunday, 13 July
No events, Monday, 14 July No events, Monday, 14 July	No events, Tuesday, 15 July No events, Tuesday, 15 July	No events, Wednesday, 16 July No events, Wednesday, 16 July	No events, Thursday, 17 July No events, Thursday, 17 July	No events, Friday, 18 July No events, Friday, 18 July	No events, Saturday, 19 July No events, Saturday, 19 July	No events, Sunday, 20 July No events, Sunday, 20 July
No events, Monday, 21 July No events, Monday, 21 July	No events, Tuesday, 22 July No events, Tuesday, 22 July	No events, Wednesday, 23 July No events, Wednesday, 23 July	No events, Thursday, 24 July No events, Thursday, 24 July	No events, Friday, 25 July No events, Friday, 25 July	No events, Saturday, 26 July No events, Saturday, 26 July	No events, Sunday, 27 July No events, Sunday, 27 July
No events, Monday, 28 July No events, Monday, 28 July	No events, Tuesday, 29 July No events, Tuesday, 29 July	No events, Wednesday, 30 July No events, Wednesday, 30 July	No events, Thursday, 31 July No events, Thursday, 31 July

Week 10 - Promotion & Advertising

During week 10 we are going to look into the topics of Promotion and Advertising and practise business report writing.
- Class 1
  In the first class you are going to present your brand and the marketing (and sales) strategy of your product or service. Then we are going to discuss the topics of Promotion and Advertising.
- What is Advertising?
- Marketing and promotion - vocabulary
- Advertising - vocabulary
- Promotion & advertising: terminology & groupwork
- Promotion and advertising
- USP & AIDA
- How Companies Advertise - vocabulary task from "English for Business Studies" unit 11
- Homework
  Continue working on your product or service and now think about how you are going to advertise it.
- Advertising your product or service
  
  Make a submission
- Class 2
  You are going to present the advertising strategy of your product or service.
  After the presentations, you are going to practise writing a business report. You will listen to a recording of a meeting. Based on the information obtained, you'll write a report. You have 45+5 minutes for doing this.
- Relocating the company headquarters
- Report - Relocating the company headquarters
- Homework
  Please write a summary of the research article you selected. The length should be 100-150 words.
- Summary of your research article
  
  Make a submission
- Extra resources
- We're All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker | TEDxSMU
- What if there was no advertising? | George Nimeh | TEDxVienna

July 2025

Week 10 - Promotion & Advertising