Think of a company or start-up that you would like to establish. Prepare to present it to your groupmates in the next class.

You should think about the following: the name and logo of your company, the business idea or concept, the product or service offered. 

Do not yet include detailed information about the specific features of the product/service, the target market, competition, marketing and sales strategy, operations, financial aspects or risk analysis and mitigation. You will be developing your idea during the course and have the chance to think about and present these aspects too.

So, for this first short presentation the structure could be, for example:

    • Introduction of the company/start-up;
    • The name and logo;
    • Brief overview of the business idea or concept;
    • Short description of the product or service your company offers;
    • Conclusion (summary of the key points; inviting questions and feedback from the audience).